Managed Revenue Execution Infrastructure for Shopify
Recover 10 – 15% More Abandoned Carts With Conversational SMS
Engage. Recover. Convert.
CART starts a real SMS conversation the moment a shopper hesitates, answering objections instead of discounting them away. We're a fully managed service, built and optimized for Shopify Advanced and Plus.
CART is managed revenue execution infrastructure for moments of hesitation.
Short for Conversational Automated Revenue Technology, CART is built by SalesLead.ai to recover revenue that would otherwise be lost at checkout. It's purpose-built for the US SMS channel and US-based Shopify stores, where conversational recovery has the highest leverage.
Abandoned Cart Recovery is our first Revenue Engine running on it, live today.
CART acts as a sales concierge for cart abandoners. When a shopper hesitates at checkout, it starts a real, two-way SMS exchange, not a scheduled blast.
Answers product questions
Resolves objections
Guides shoppers back to checkout naturally, without leaning on a discount code to close the gap
It runs alongside your existing Klaviyo email flows rather than replacing them. Operations are fully managed by SalesLead.ai.
Incremental 10–15% recovery rate on top of whatever those flows already capture.
One Infrastructure. Six Engines.
Most brands stitch together a different tool for every stage of the funnel. CART is the opposite: one infrastructure, one data layer, a growing set of engines that all run on the same rails.
We call this Revenue Execution as a Service (REaaS). CART is the infrastructure. Abandoned Cart Recovery is the first engine running on it.
Live today
Abandoned Cart Recovery
Two-way conversational SMS the moment a shopper hesitates at checkout.
One message, unanswered. Or a conversation that closes, and upsells.
SMS Blast
4:26
H&P
Harbor | Pine
Still deciding? Here's 10% off: SAVE10
Wool-Blend Coastal Sweater
Delivered 4:26 PM
No reply.
CART Conversation
4:26
H&P
Harbor | Pine
Same shopper, same hesitation. One approach fires a discount and moves on. The other resolves the objection, and finds the upsell the discount would've buried.
Architecture
How CART Fits Into Your Stack
Built on Shopify-native events and managed messaging infrastructure.
01
Shopify Event
Cart abandonment detected
Checkout session identified
02
CART Execution Layer
Intent-aware activation
Objection handling
Discount-free resolution
03
Customer Interaction
Real dialogue
Checkout guidance
04
Completed Transaction
Recovered revenue
Margin preserved
Increased AOV when possible
Built on Enterprise-Grade Infrastructure
Direct Shopify integration, custom-coded for concurrency and high throughput, a Supabase (PostgreSQL) real-time data layer, load-balanced containerized architecture, and autoscaling and failover contingencies, built on SOC 2 Type II certified infrastructure and maintained by our engineering team.
Revenue happens in moments. Capture them automatically.
Purchase Intent Over Time
90% of SMS messages are read within 3 minutes - part of why CART fires within 15 minutes of abandonment, while intent is still active.
What to Expect
The Numbers Behind CART Recovery
10–15%
Incremental recovery rate
Lift on top of whatever your existing flows already recover. Pure new revenue.
90%
opened
45–60%
respond
Open & response rate
Response rate is unique to a real exchange; it doesn't exist for one-way blasts or email.
2–5×
More recoveries vs. email-only
CART catches shoppers while intent is still active, before they've moved on.
~$1.00
Avg. cost per engaged cart
~5 interactions × $0.20 at base rate. You only pay when CART actively engages a shopper.
Metric
CART
SMS Flows
Email Flows
Open rate
90%+
90%+
20–30%
Incremental recovery rate
10–15%
Limited lift without dialogue
2–5%
Conversation type
Two-way AI dialogue
One-way, automated
One-way, automated
Resolves hesitation via
Conversation, no discount needed
Discount code
Discount code
Who manages it
SalesLead.ai, fully managed
You or your team
You or your team
Avg. cost per engaged cart
~$1 avg. per engaged cart
Subscription + per-message fees
Subscription + per-message fees
CART's real differentiator is what happens after the open: 45–60% of shoppers reply, a response rate that simply doesn't exist for one-way channels.
The Revenue Proof
Zero Risk. Real Results.
Run CART on your store at zero cost, and see what it recovers before you commit to anything.
1
Connect
CART integrates with your Shopify store. No dev work required. We handle A2P registration and configuration, operating within SalesLead.ai's compliance framework.
2
Run
CART engages your next 250 abandoned carts (or your first 30 days, whichever comes first) via conversational SMS. Any existing cart-recovery SMS flow is paused for a clean comparison; everything else, email, welcome series, campaigns, keeps running as normal.
3
Measure
Every recovery, response rate, and revenue dollar is tracked. You get a side-by-side comparison vs your historical cart recovery.
4
Decide
Expand to full deployment, adjust, or walk away from the trial at no cost. No retainers. No minimums.
Fully Built for Your Store
Trained on your product catalog, tone, and objection patterns.
250 Carts, Zero Cost
Your first 250 exchanges, or 30 days, at no cost.
Shape What's Next
Your feedback shapes which engine we release next.
No setup burden, no long-term commitment, just a real picture of what CART recovers for your store.
You only pay when CART actively engages a shopper. Averages ~5 interactions per engaged cart. No minimum volume. Month-to-month, cancel with 30 days notice.
Starter
Up to 2,500 carts/mo
$0.20
per interaction
~$1.00 avg. cost per engaged cart
Growth
2,501–7,500 carts/mo
$0.17
per interaction
~$0.85 avg. cost per engaged cart
Scale
7,501–20,000 carts/mo
$0.14
per interaction
~$0.70 avg. cost per engaged cart
Enterprise
20,001+ carts/mo
$0.11
per interaction
~$0.55 avg. cost per engaged cart
$500 setup fee, waived (for a limited time).
Rates are graduated like a tax bracket, your carts move through each tier as monthly volume grows, so most stores span more than one tier in a given month. Pricing resets on the 1st.
Every deployment runs under an executed MSA and DPA, Enterprise included.
Need a completed security questionnaire or our SOC 2 attribution first? See our Security page.
Revenue Calculator
Calculate Your Recovery Potential
See what CART could recover, based on your order volume and AOV.
Revenue Recovery Calculator
Turn abandoned checkouts into recovered revenue, then prove it live on your store.
Usage-based pricing that scales with you: the more volume you drive through CART, the lower your effective rate per interaction.
Projected ROI
0.0x
Recovered revenue ÷ estimated monthly CART cost, based on your inputs.
Use your actual AOV and monthly completed orders. Toggle the revenue view to see recovery-only or recovery plus modest AOV lift from conversational engagement.
Your current average transaction value before any additional lift.
$120$10 – $1,000
We estimate your recoverable abandoned checkout pool from completed order volume.
2,500100 – 50,000
Revenue view
Conservative view: recovered orders only, no AOV increase modeled.
Expected recovery rate
Default: 10% expected recovery rate. Range of 6–12% shown in results.
Core assumptions
Recoverable checkouts~80% of monthly orders
Interactions per checkout5
AOV lift includedNo
Expected recovery10%
Where these numbers come from
The 6-12% recovery range and 5-interaction average come from published SMS cart-recovery benchmarks for Shopify Plus and Advanced stores. They're industry estimates, not a guarantee, your Revenue Proof replaces them with your own store's numbers.
Store profile
Mid-volume profile. Enough order flow for meaningful recovery with straightforward proof-of-value economics.
Recovery forecast
You're converting 2,500 customers/month. This shows the recoverable checkout revenue currently left unconverted.
Recoverable abandoned checkout revenue
$0
Estimated reachable opportunity based on monthly orders and checkout behavior.
Expected recovered revenue
$0
Based on 10% expected recovery rate.
Estimated monthly cost
$0
Usage-based pricing, 5 interactions per recoverable checkout.
Effective rate per interaction
$0.00
Rate decreases as volume scales into lower-cost bands.
Expected recovered orders
0
Recovered orders at your selected recovery rate.
Projected ROI
0.0x
Recovered revenue ÷ monthly CART cost.
Modeled revenue range
Conservative floor, expected case, and upside: same CART deployment, different recovery rate assumptions.
Conservative, 6%$0Recovery-only
Expected, 10%$0Expected recovery
Upside, 12%$0Upside recovery
Recoverable checkouts0
Monthly interactions0
Capture of recoverable revenue0%
Why effective rate matters: your first interactions are priced at higher bands, and incremental volume gets cheaper as you scale. The effective rate is total monthly cost divided by total monthly interactions, which naturally drops as volume grows.
Figures are illustrative estimates based on typical SMS engagement and cart-recovery benchmarks, not a guarantee. Actual results vary by store profile, consent base, and traffic quality.
Common Questions
What You Need to Know
What is abandoned cart SMS recovery?
Re-engaging shoppers who abandon their cart using text messages. SMS achieves 90%+ open rates, well above email's 20-30%. Because CART opens a real two-way conversation, 45-60% of shoppers actually reply, a response rate that doesn't exist for one-way blasts or email.
How long does it take to go live?
5-7 days, pending A2P 10DLC carrier approval. No developer work required. SalesLead.ai handles integration, carrier registration, and compliance setup end-to-end.
Why does CART use local numbers instead of an 800 number?
Local, dedicated numbers cost more to set up than toll-free, but they're what let CART feel like a real person texting instead of a bot blast. Since recovery depends on shoppers actually replying, the number has to feel like a conversation, not a notification.
How does CART work with my existing Klaviyo flows?
CART runs alongside Klaviyo, it doesn't replace it. SMS recovery targets abandoners who didn't open your email, adding an incremental recovery layer on top.
I already use Postscript, Attentive, or another SMS tool for cart recovery. Does CART conflict with it?
During your Revenue Proof, we pause the cart-recovery-specific flow in your existing SMS tool, so there's no overlap or duplicate messaging to the same shopper. Everything else on your SMS program, welcome series, campaigns, non-cart flows, keeps running as normal. That gives you a clean comparison against your historical cart recovery once the trial ends. See how CART stacks up on our comparison page.
What does "conversational AI" mean in practice?
Instead of a scheduled blast, CART opens a real two-way dialogue. It asks what stopped the shopper, addresses their hesitancy, and guides them back to checkout, drawing on training across 9+ ecommerce categories including beauty, wellness, apparel, footwear, jewelry, food and beverage, and home goods. It can also suggest complementary products or pairings to help increase order value.
Is CART real-time?
Yes. CART fires within 15 minutes of cart abandonment, while purchase intent is still active.
Who operates and manages CART?
SalesLead.ai, end-to-end: integration, A2P 10DLC registration, and ongoing SMS operations, all run within SalesLead.ai's compliance framework. No dashboard to manage, no team to train.
Is CART built entirely in-house, or does it leverage other platforms?
Both. CART runs on best-in-class infrastructure, including Supabase, Twilio, OpenAI, and HighLevel, and the orchestration layer SalesLead.ai has built on top of them: detection and polling logic, AI agent configuration, duplicate protection, and a shared data layer built to let multiple engines run on one system instead of six separate tools. See our architecture breakdown for the specifics.
How does agency integration work?
CART integrates directly into your existing agency stack, no disruption to current systems or your client relationship. Refer a client and step back, or stay involved managing the account, either way you earn a share of net profit: 12 months if you refer and step back, or for the life of the client if you stay involved.
What Shopify tiers qualify, and is there a minimum volume?
Built for high-volume Shopify Plus and Advanced brands. No fixed minimum. Lower volume can still work well for higher-ticket stores.
Do shoppers know they're interacting with AI?
Yes. If a shopper asks whether they're speaking with a person or an AI, CART discloses that clearly and immediately, consistent with applicable disclosure requirements.
Does CART have write access to my Shopify store?
No. Access is read-only, CART only requests permission to read orders, customers, products, and inventory. It never creates, modifies, or deletes anything in your store.
For Agencies and Partners
Your Recommendation, Backed by Zero Risk to Your Client
Our Partners Program supports two paths: as a Referral Partner, you make the introduction and step back, earning a share of net profit for 12 months. As an Execution Partner, you stay involved managing the relationship or integrate CART directly into your own platform or services, earning a share of net profit for the life of the client. Either way, you're compensated for the value you bring.
When you bring a client to CART, they start with the Revenue Proof, 250 carts, no cost, no commitment, so the recommendation carries zero downside for the relationship you've built with them.
Don't take our word for it. Ask ChatGPT, Google, or Perplexity what CART is, and see what they say.
Backed by a dedicated integration and carrier-compliance team
Agency-Integrated Deployment
Runs inside your existing agency stack.
No disruption to current systems
Shared performance visibility
Same usage-based pricing, your rate doesn't change
Scott Overbeck
Founder & CEO
Why I Built CART
For 25 years in big corporate, I watched companies leverage massive resources to give customers the highest-touch experience: real attention at the moments that mattered. Sixteen of those years I spent working alongside managed services, watching what high-touch actually delivers when it's done right. That's not theory to me. I've seen the retention numbers, the loyalty, the difference it makes when someone shows up at the right moment.
Ecommerce brands can't come close to matching that, so their customers get a follow-up email an hour later, maybe.
That gap is what CART exists to close.
If you want to talk through whether it fits your store, let's chat.
