CART texts customers who have gone quiet and shoppers who hesitate, answers what is holding them back, and finds the upsell. We run the infrastructure. You keep the revenue.
Birch & Bone
Short for Conversational Automated Revenue Technology, CART is the managed infrastructure behind every conversation we run for ecommerce brands. Two engines are live today: Customer Winback, which brings quiet customers back, and Abandoned Cart Recovery, which recovers carts that would otherwise be lost. More engines run on the same foundation as your program grows. It's optimized for US ecommerce brands, starting with SMS, with WhatsApp coming soon for international customers.
CART acts as a sales concierge. When a customer goes quiet or a shopper hesitates at checkout, it starts a real, two-way SMS exchange, not a scheduled blast. Each message is timed to the customer, such as their reorder window or how long they have been quiet, and there is no app to open. They just reply to a text they are already reading.
Enterprise-grade infrastructure. Boutique service. Most platforms give you a tool. We give you a team and the infrastructure.
It runs alongside your existing Klaviyo email flows rather than replacing them. Operations are fully managed by SalesLead.ai.
Most SMS apps hand you a dashboard and expect you to run the program yourself. CART is the opposite: our revenue execution team configures and tunes it, AI monitors every conversation and escalates to our team.
Tone, personality, discount logic, and escalation paths are yours to set. You approve how CART sounds and when it hands off to a real person, we handle the day-to-day execution.
Brings back customers who have gone quiet through a real SMS conversation tied to what they actually bought. It starts with a one-time database reactivation, then keeps running on ongoing triggers.
Two-way SMS the moment a shopper hesitates at checkout, recovering an additional 10-15% of carts in our testing.
Most brands stitch together a different tool for every stage of the funnel. We call the alternative Revenue Execution as a Service (REaaS): CART is the infrastructure, and Customer Winback and Abandoned Cart Recovery are the first engines running on it.
Start with a free revenue review, then a free trial of 1,500 credits ($300 value) for up to 30 days. You see your own numbers before you commit to anything.
Share a customer export for Winback, or your order and checkout volume for carts. We report how many customers are likely reachable and what it could realistically add. Only customers with valid opt-in are counted, and nothing is sent to your customers.
1,500 credits for up to 30 days, on your own customers or store. We handle your phone number, carrier registration and setup.
Credits used and orders recovered, compared against a holdout group. Winback results are then updated from orders in the 30 to 45 days after customers re-engage.
Buy credits to continue, adjust, or walk away at no cost. No retainers. No long-term contract.
You send a customer export. We run the conversations and report back what happened, measured from your own customers' orders and compared against a holdout group.
Your first 1,500 credits ($300 value) are on us. One credit is one standard-length message sent or received, and every credit includes our fully managed service. No monthly platform fee and no long-term contract.
Built on your customer data and managed messaging infrastructure.
For 25 years in enterprise, I watched companies leverage massive resources to give customers the highest-touch experience: real attention at the moments that mattered. Sixteen of those years I spent working alongside managed services, watching what high-touch actually delivers when it's done right. That's not theory to me. I've seen the retention numbers, the loyalty, the difference it makes when someone shows up at the right moment.
Ecommerce brands can't come close to matching that, so their customers get a follow-up email an hour or more later, maybe.
That gap is what CART exists to close.
If you want to talk through whether it is a fit for your store, let's chat.
Share a customer export or your order volume. We show you what winback and cart recovery could add, before you commit to anything. We run it so you don't have to, configuring, monitoring, and optimizing every conversation.
Book a Free Revenue Review →