CART texts customers who have gone quiet and shoppers who hesitate, answers what is holding them back, and finds the upsell. We run the infrastructure. You keep the revenue.
Birch & Bone
Short for Conversational Automated Revenue Technology, CART is the managed infrastructure behind every conversation we run for ecommerce brands. Two engines are live today: Customer Winback, which brings quiet customers back, and Abandoned Cart Recovery, which recovers carts that would otherwise be lost. More engines run on the same foundation as your program grows. It's optimized for US ecommerce brands, starting with SMS, with WhatsApp coming soon for international customers.
CART acts as a sales concierge. When a customer goes quiet or a shopper hesitates at checkout, it starts a real, two-way SMS exchange, not a scheduled blast. Each message is timed to the customer, such as their reorder window or how long they have been quiet, and there is no app to open. They just reply to a text they are already reading.
Enterprise-grade infrastructure. Boutique service. Most platforms give you a tool. We give you a team and the infrastructure.
It runs alongside your existing Klaviyo email flows rather than replacing them. Operations are fully managed by SalesLead.ai.
Most SMS apps hand you a dashboard and expect you to run the program yourself. CART is the opposite: our revenue execution team configures and tunes it, AI monitors every conversation and escalates to our team in real time.
Tone, personality, discount logic, and escalation paths are yours to set. You approve how CART sounds and when it hands off to a real person, we handle the day-to-day execution.
Brings back customers who have gone quiet through a real SMS conversation tied to what they actually bought. It starts with a one-time database reactivation, then keeps running on ongoing triggers.
How winback works →Two-way SMS the moment a shopper hesitates at checkout, recovering an additional 10-15% of carts in our testing.
How cart recovery works →For winback, a customer export with order history and consent status, as a file or a Klaviyo export (a live Klaviyo, API or webhook feed carries the setup fee). For abandoned carts, your monthly order and checkout volume.
How many customers are reachable and eligible to text, and what winback or cart recovery could realistically add in revenue.
If the numbers make sense, start your free trial and go live in an average of 5 to 7 days. If not, you keep the report.
How much of your list is consented, valid, and safe to text.
How many customers answer a real conversation, not just open a message.
What won-back customers and recovered carts add over the course of your trial.
Most brands stitch together a different tool for every stage of the funnel. We call the alternative Revenue Execution as a Service (REaaS): CART is the infrastructure, and Customer Winback and Abandoned Cart Recovery are the first engines running on it.
Your first 1,500 credits ($300 value) are on us. Run CART on your own customers or your own store for up to 30 days before you commit to anything.
Database reactivation starts from your customer export. Abandoned Cart Recovery connects to your store with no dev work. We handle your phone number, carrier registration, and configuration, operating within SalesLead.ai's compliance framework.
CART runs live two-way conversations until you have used your 1,500 credits or 30 days have passed, whichever comes first. For cart recovery, any existing cart-recovery SMS flow is paused for a clean comparison.
Every reply, recovery, and revenue dollar is tracked.
Buy credits to continue, adjust, or walk away from the trial at no cost.
Your first 1,500 credits ($300 value) are on us. One credit is one standard-length message sent or received, and every credit includes our fully managed service. No monthly platform fee and no long-term contract.
Built on your customer data and managed messaging infrastructure.
For 25 years in enterprise, I watched companies leverage massive resources to give customers the highest-touch experience: real attention at the moments that mattered. Sixteen of those years I spent working alongside managed services, watching what high-touch actually delivers when it's done right. That's not theory to me. I've seen the retention numbers, the loyalty, the difference it makes when someone shows up at the right moment.
Ecommerce brands can't come close to matching that, so their customers get a follow-up email an hour or more later, maybe.
That gap is what CART exists to close.
If you want to talk through whether it is a fit for your store, let's chat.
Share a customer export or your order volume. We show you what winback and cart recovery could add, before you commit to anything. We run it so you don't have to, configuring, monitoring, and optimizing every conversation.
Book a Free Revenue Review →