Plain-English summary. SalesLead.ai runs CART, managed revenue execution infrastructure that sends SMS conversations on behalf of Shopify merchants. These Terms cover how the Services work, what we charge, who's responsible for what, and what happens if things go wrong. The legal detail below is real and binding, but we've tried to say it the way we'd say it out loud.
SalesLead.ai is operated by SalesLead AI LLC ("we," "our," or "us"), together with its parent companies, subsidiaries, affiliates, and related entities involved in providing the Services. These Terms of Service ("Terms") govern your access to and use of our website, products, and services (collectively, the "Services"). By accessing or using the Services, you agree to be bound by these Terms. If you don't agree, don't use the Services.
If you've signed a separate written agreement with us covering the Services, including a Master Services Agreement ("MSA") or Service Order ("SO"), that agreement controls wherever it conflicts with these Terms.
You must be at least 18 to use the Services. By using them, you're confirming you have the legal capacity to enter into a binding agreement.
SalesLead.ai develops and operates managed revenue execution infrastructure ("Execution Infrastructure") for commerce environments. The Services include event-driven activation logic, automated messaging orchestration, reporting infrastructure, and related execution oversight, as defined in your individual client agreement.
The Services run on SalesLead.ai's standard operating framework for outbound SMS: opt-out processing, message frequency limits, and delivery monitoring, all governed by our own internal policies. This framework describes how our systems process and send messages on your behalf. It is not a determination, warranty, or verification that your underlying consent to contact any given recipient is legally sufficient - that determination remains your sole responsibility under Section 4.1.
As part of this framework, every outbound SMS message includes standard carrier-required opt-out mechanics (STOP/HELP), processed automatically.
The Services are delivered as managed execution infrastructure deployments. Access to the underlying systems doesn't transfer ownership of the software or control over the infrastructure.
SalesLead.ai may use subcontractors, affiliates, or third-party service providers to perform any part of the Services under these Terms. SalesLead.ai remains responsible for the Services regardless of which entity performs them.
By using our Services, you agree that SalesLead.ai may collect, use, store, and share your personally identifiable information (PII) as described in our Privacy Policy. We do not sell personal information.
SalesLead.ai may process personally identifiable information ("PII") as necessary to provide the Services in accordance with applicable agreements.
SalesLead.ai acts as a service provider or data processor on behalf of its clients with respect to end-user data processed through the Services. Clients are responsible for ensuring they have a lawful basis for processing and appropriate communications consent prior to initiating execution through the Services.
You acknowledge and agree that PII may be shared with third-party service providers and affiliates for purposes consistent with providing the Services.
SalesLead.ai implements reasonable technical and organizational measures designed to support compliance with applicable data protection laws. Clients remain solely responsible for determining their independent legal obligations.
If you are a California resident, you have additional rights under the CCPA, including the right to access, delete, and opt-out of the sale of your PII. For more details, please review our Privacy Policy.
You represent and warrant that your use of the Services complies with the Telephone Consumer Protection Act (TCPA) and all applicable federal and state communications laws, including requirements related to prior express written consent, automated messaging, and prerecorded communications.
Clients are solely responsible for obtaining and maintaining legally sufficient consent prior to initiating any communications through the Services. SalesLead.ai provides infrastructure, activation logic, and compliance guardrails but does not independently verify consent records or validate the legality of client-provided data. Section 2's reference to SalesLead.ai's operating framework describes SalesLead.ai's internal operating controls only, and should not be construed as SalesLead.ai assuming responsibility for the legal sufficiency of Client's consent records.
SalesLead.ai shall not be liable for any claims, fines, penalties, or regulatory actions arising from a client's failure to obtain proper consent or otherwise comply with applicable communications laws.
Clients agree to indemnify and hold harmless SalesLead.ai from any claims arising from unlawful communications initiated through the Services.
For a plain-language walkthrough of this consent split, see Consent & Compliance.
SalesLead.ai supports structured A2P brand and campaign registration processes where required by messaging carriers. Approval of A2P registration is subject to carrier review, third-party vetting, and applicable regulatory requirements.
SalesLead.ai does not guarantee approval, continued approval, message delivery, or protection from carrier filtering. Clients acknowledge that messaging carriers retain sole discretion over registration approval, throughput limits, and enforcement actions. SalesLead.ai shall not be liable for carrier rejection, suspension, filtering, surcharges, or regulatory enforcement arising from client content, data, or registration submissions.
SalesLead.ai respects the National Do Not Call Registry and other state-specific DNC laws. By using the Services, you agree to ensure that any communication is not made to individuals who have registered on the DNC list unless expressly permitted by law.
If you use our Services to send commercial emails, you must comply with the CAN-SPAM Act, including but not limited to including an opt-out mechanism, accurate sender information, and a valid physical address in your communications.
SalesLead.ai utilizes automated systems, including artificial intelligence and rule-based logic, within its managed execution infrastructure to analyze interaction signals, process event data, and generate structured communications in accordance with client configuration and compliance guardrails.
Where the Services surface analytics, recommendations, or insights derived from automated systems, including AI, for your use in business decision-making, SalesLead.ai disclaims liability for decisions you make based solely on those outputs without independent verification. This disclaimer doesn't apply to SalesLead.ai's own operation of the Service, including message generation, sending, and delivery, which remain governed by Sections 2 and 10.
You are responsible for providing accurate and complete information when using the Services. SalesLead.ai is not liable for any issues arising from incorrect or incomplete information provided by you.
You agree not to:
We invoice according to the terms in your client agreement, and payment is due within the timeframe that agreement sets out.
Some Services are priced per interaction, usage, or throughput, as set out in your client agreement. You're responsible for all usage-based charges the Services incur, including interactions triggered by events, data, or messaging activity you've configured.
We may suspend the Services if you don't pay an outstanding balance.
SalesLead.ai's per-interaction pricing is inclusive of standard messaging carrier and third-party service provider costs at the time of the applicable client agreement. If messaging carriers, telecommunications providers, or third-party service providers impose new or increased surcharges, throughput fees, vetting fees, regulatory fees, or other pass-through costs after execution of the applicable client agreement, and those increases are outside SalesLead.ai's control, SalesLead.ai reserves the right to adjust invoicing accordingly, with prior written notice to Client.
a) Scope. The Revenue Proof trial covers your first 250 engaged carts or your first 30 days on CART, whichever comes first, at no cost.
b) No obligation. Running the trial doesn't obligate you to continue. You may expand to a paid plan, adjust the deployment, or stop at no cost and no penalty. No written notice is required to stop during the trial period; the 30-day notice requirement in Section 12.1 applies only once you continue past the trial.
c) Conversion. If you continue past the trial's scope, standard usage-based pricing under Section 7.2 applies going forward, billed under the same terms as any other Client.
d) Data handling. Data collected during the trial is handled under this Agreement and our Privacy Policy the same way as any paying Client's data, whether or not you convert.
e) One trial per merchant. Unless we agree otherwise in writing, each Shopify store is eligible for one Revenue Proof trial.
All intellectual property rights in and to the Services - including software, designs, trademarks, AI models, prompts, and content - are owned by SalesLead.ai and its affiliates, whether developed internally or by an affiliated entity. Nothing in these Terms transfers any ownership interest to you.
SalesLead.ai grants you a limited, non-exclusive, non-transferable license to use the Services solely for your internal business purposes.
Each party agrees to maintain the confidentiality of non-public business, technical, commercial, and operational information disclosed in connection with the Services ("Confidential Information"). Confidential Information shall not be disclosed to any third party except as necessary to perform obligations under applicable agreements or as required by law.
Confidential Information does not include information that (i) is or becomes publicly available without breach of these Terms, (ii) was known prior to disclosure, or (iii) is independently developed without use of the disclosing party's confidential information.
The obligations of confidentiality shall survive termination of these Terms.
To the fullest extent permitted by law, SalesLead.ai shall not be liable for:
SalesLead.ai does not guarantee specific revenue, recovery rates, conversion outcomes, delivery rates, or financial performance results arising from use of the Services. Any recovery rate percentages, revenue projections, or ROI estimates presented on SalesLead.ai's website, in sales materials, or through any calculator or modeling tool are illustrative only, based on typical SMS engagement and cart-recovery benchmarks, and do not constitute a forecast, prediction, or guarantee of results for any individual Client. Actual performance varies based on factors outside SalesLead.ai's control, including Client's existing consent base, industry, average order value, and traffic quality.
In no event shall SalesLead.ai's total cumulative liability exceed the amount paid by you to SalesLead.ai in the twelve (12) months preceding the claim, regardless of which affiliate, subcontractor, or service provider performed the Services giving rise to the claim. This limitation of liability applies to all claims arising under these Terms, including indemnification obligations under Section 11.2.
You agree to indemnify, defend, and hold harmless SalesLead.ai, its affiliates, and their officers, directors, employees, and agents from and against any claims, damages, liabilities, and expenses arising out of your use of the Services or breach of these Terms.
This indemnification obligation includes, without limitation, claims arising from alleged violations of communications laws, privacy laws, data protection regulations, or consent requirements related to client-provided data or messaging instructions.
SalesLead.ai shall indemnify, defend, and hold harmless Client from and against any third-party claims, damages, or liabilities arising directly from: (a) SalesLead.ai's gross negligence or willful misconduct in operating the Service; (b) a confirmed security breach of SalesLead.ai's systems resulting in unauthorized disclosure of Client's data; (c) SalesLead.ai's transmission of messages materially outside the scope, content, or targeting parameters authorized by Client in writing or through Client's configuration of the Service; or (d) SalesLead.ai's automated messaging systems generating content that is defamatory, harassing, or unlawful, independent of Client's configured messaging parameters. This indemnity does not extend to claims arising from Client's underlying consent records, data accuracy, or compliance obligations under Section 4.1, and is subject to the limitation of liability in Section 10.
You may terminate your use of the Services by providing 30 days' written notice to SalesLead.ai.
Termination does not relieve the client of any payment obligations accrued prior to the effective termination date.
SalesLead.ai may suspend the Service immediately, without prior notice, where continued operation would expose SalesLead.ai to legal, regulatory, or carrier-compliance risk, including but not limited to suspected TCPA violations, carrier filtering escalations, or non-payment. For all other breaches of this Agreement, SalesLead.ai will provide Client with written notice describing the breach and a fifteen (15) day period to cure before termination. SalesLead.ai retains sole discretion to determine whether a breach falls within the immediate-suspension category above.
Nothing in these Terms shall be construed to create a partnership, joint venture, agency, fiduciary, or employment relationship between the parties. SalesLead.ai operates as an independent contractor providing managed execution infrastructure services.
Each party remains solely responsible for its own business operations, employees, compliance obligations, and regulatory responsibilities.
These Terms shall be governed by and construed in accordance with the laws of the State of Wyoming, without regard to its conflict of laws principles.
Any dispute, claim, or controversy arising out of or relating to these Terms or the Services shall be resolved exclusively through binding arbitration administered by the American Arbitration Association ("AAA") in accordance with its Commercial Arbitration Rules.
Arbitration shall be conducted in Sheridan County, Wyoming, unless otherwise mutually agreed in writing by the parties.
The arbitration shall be conducted before a single arbitrator. Judgment on the arbitration award may be entered in any court of competent jurisdiction.
Each party waives any right to a trial by jury.
All disputes shall be resolved on an individual basis. The parties agree that no claim may be brought as a plaintiff or class member in any purported class, collective, or representative proceeding.
Notwithstanding the foregoing, either party may seek temporary or injunctive relief in a court of competent jurisdiction to protect its intellectual property or confidential information.
We reserve the right to update or modify these Terms at any time. Changes will be effective upon posting. Continued use of the Services after changes constitutes acceptance of the updated Terms. For a plain-language summary of what's changed and when, see our Policy Updates page.
If you have questions or concerns about these Terms, please contact us at: