Is SMS cart recovery legal?

Yes. This works the same way as any SMS app built on Shopify, including Postscript, Attentive, and Klaviyo SMS. SMS consent is captured through the store's own opt-in flow, whether at checkout or an earlier pop-up, and stored in Shopify. CART only messages shoppers who already opted in there. There's no CART-specific arrangement, it's the standard Shopify consent model.

Who is responsible for TCPA compliance, SalesLead.ai or the merchant?

The merchant. SalesLead.ai's Terms of Service and Master Services Agreement both state that clients are solely responsible for their consent setup. In practice, that means configuring the store's opt-in flow, whether at checkout or an earlier pop-up, to capture SMS consent, since that's where it's collected and stored. CART automatically enforces STOP/HELP opt-out handling and message frequency limits on top of that.

What happens if a client tries to send prohibited content through CART?

CART's Content Policy prohibits categories including regulated products, hate or harassment, illegal activity, sensitive personal data, high-risk financial offers, and fraud or impersonation. If SalesLead.ai reasonably believes a client's messaging violates this policy, it can pause the campaign, require revisions, or suspend the Service Order for that store.

Does CART verify a merchant's consent records before sending messages?

No. CART's live engine only messages shoppers who already started checkout and gave SMS consent somewhere in the merchant's opt-in flow, whether at checkout or an earlier pop-up. CART doesn't independently re-verify that consent, since Shopify is where it's captured and stored.

How CART Handles Consent and Compliance

Q: Does the trial require payment information?

Yes. A payment method is required to activate the Trial Period, so it's ready to go if the client continues past the trial. Nothing is charged during the trial itself. If the client continues past the Trial Period, the pricing and term set out in the Service Order take effect automatically on that payment method, per the Revenue Proof Addendum.

The Actual Split

Who's Responsible for What

SalesLead.ai Handles

The infrastructure

✓ A2P 10DLC carrier registration on local, dedicated numbers
✓ Automatic STOP/HELP opt-out enforcement, every message
✓ Message frequency limits and delivery monitoring
✓ AI disclosure the moment a shopper asks
✓ Content Policy enforcement across every message sent

You're Responsible For

The consent

• Configuring your store's opt-in flow, whether that's checkout or an earlier pop-up, to capture SMS consent, since that's where it's collected and stored
• CART's live engine only messages shoppers who already started checkout on your store. It doesn't message from any separate or purchased list
• Complying with state-specific communications laws that apply to your store

Per Terms of Service Section 4.1 and Master Services Agreement Section 5.1. This split is standard across every SMS app built on Shopify, not specific to CART.

Content Policy

What Can't Go Through CART

Every message, and any linked page it points to, is checked against these categories. This is the same list carriers enforce on every A2P 10DLC sender.

Regulated productsCannabis, kratom, weapons, tobacco/vaping, fireworks, gambling

Hate & harassmentDiscrimination, threats, harm to minors

Illegal activityAnything unlawful beyond the specific product categories above

Sensitive dataHIPAA, SSNs, financial account numbers

High-risk financialPayday loans, crypto, stock trading, credit repair

Fraud & impersonationPhishing, smishing, filter evasion, false affiliation

Third-party rightsIP infringement, unauthorized content

If a client's messaging violates this policy, SalesLead.ai can pause the campaign, require revisions, or suspend the Service Order. See the full Content Policy →

Before You Read the Whole Thing

The Commercial Terms, At a Glance

PricingUsage-based, billed per interaction, only when CART actively engages a shopper. $0.20 down to $0.11/interaction depending on volume. No monthly minimums, no long-term commitment.

Setup Fee$500, standard. Waived for the duration of the Revenue Proof trial regardless of how it's marked on the Service Order.

Term & TerminationMonth-to-month once active. Either party can terminate with 30 days' written notice.

Trial & ConversionRevenue Proof trial: your first 250 engaged carts or 30 days, at zero cost. A payment method is required to activate it but isn't charged. Converting to paid pricing requires your written confirmation, it doesn't happen automatically.

Pricing per Master Services Agreement Section 4.1, term and termination per Section 13.1–13.2. Setup fee and trial mechanics are set in each engagement's Service Order and Revenue Proof Addendum Section 4.

What Counsel Will Look For

The Legal Terms, At a Glance

ArbitrationDisputes go through binding arbitration (AAA rules) instead of court. Standard for SaaS agreements at this scale, and typically faster and cheaper to resolve for both sides.

Jury Trial WaiverBoth parties waive the right to a jury trial. Paired with arbitration, this is standard boilerplate, not specific to this deal.

Class Action WaiverDisputes are resolved individually, not as part of a class action. If a court finds this unenforceable, the rest of the arbitration clause still stands.

Governing LawWyoming, SalesLead.ai's state of incorporation. A neutral, commonly used choice, not selected to favor either side.

Liability CapTotal liability is capped at fees paid in the preceding 12 months, standard SaaS structure. Carve-outs apply for IP infringement, indemnification, and payment obligations.

IP OwnershipSalesLead.ai owns its platform, models, and automation logic. You own your store and your data. You get a license to use the Services, not the underlying technology.

Per Master Services Agreement Sections 8, 11, 16, and 17. This summary highlights key terms; it doesn't modify the Agreement, where the two differ, the MSA controls. See the full MSA →

Common Questions

Questions Legal Teams Actually Ask

Does CART verify our consent records before sending?

No. CART's live engine only messages shoppers who already started checkout and gave SMS consent somewhere in your store's opt-in flow, whether that was at checkout or an earlier pop-up. CART doesn't independently re-verify that consent, since Shopify is where it's captured and stored. That configuration stays with you.

What happens if we're not sure our consent setup is correct?

Talk to your own counsel about your store's opt-in setup before activating CART. SalesLead.ai isn't in a position to give legal advice on your specific consent flow, but the infrastructure (opt-out handling, carrier registration, message frequency limits) is built to the same standard regardless of the underlying consent basis.

Who's liable if a shopper files a TCPA complaint?

Per the Terms of Service and MSA, clients indemnify SalesLead.ai against claims arising from a failure to obtain proper consent. SalesLead.ai is not liable for claims, fines, or penalties arising from a client's consent practices.

Does the trial require payment information?

Yes, but it's not a charge. A payment method is required to activate the Revenue Proof trial, it's how we confirm you're serious about converting if the trial works out, not how we recoup anything. Nothing is charged during the trial, and continuing to paid pricing afterward isn't automatic: we notify you before the trial ends, and conversion only happens once you give us written confirmation you want to continue. No confirmation, no charge, we just pause the Service until you're ready.

What happens if we don't confirm after the trial ends?

Nothing bad. We pause the Abandoned Cart Recovery Engine until you tell us what you want to do, no charge, no automatic termination, no clock running out on you. You can confirm you'd like to continue whenever you're ready, even weeks later, and conversion happens then, not before.

If the Service Order and the MSA disagree, which one controls?

The Service Order controls, but only for the commercial terms it actually sets: pricing, which engine is activated, and term dates. Everything else, liability, dispute resolution, data handling, IP, stays governed by the MSA. A Service Order can't quietly override legal terms it doesn't address.

Can we see the actual contract language before signing anything?

Yes. The Terms of Service, Master Services Agreement, DPA, and Content Policy are all public. What you sign matches what's published here.