CART is one conversation layer with a growing set of engines. This page tracks what's running today and what's coming next.
The simplest way to see the engines is by where the customer is in their journey.
| Stage | Engine | What it recovers |
|---|---|---|
| Before the cart | Browse Abandonment Recovery, Text Chat | A shopper who hasn't committed yet |
| At checkout | Abandoned Cart Recovery, Text Chat | A sale in progress |
| Just after buying | Second Order | A fast second purchase |
| Approaching reorder time | Customer Winback (reorder timing) | A repeat sale before the customer drifts |
| Gone quiet | Customer Winback (database reactivation, cancel or pause) | A past customer who has stopped buying |
| New lead or signup | Speed to Lead | A lead before interest cools |
Most brands stitch together a different tool for every stage of the customer relationship. CART is one conversation layer, one data layer, and a growing set of engines that all run on the same rails.
Brings back customers who've gone quiet, through a real SMS conversation tied to what they actually bought, not a generic "we miss you" blast. It starts with a one-time database reactivation of your dormant customers, then keeps running on four triggers: past customers, reorder timing, subscription cancel, pause or renewal, and sale moments.
Two-way conversational SMS the moment a shopper hesitates at checkout.
Actively being built. Higher confidence, no committed ship date.
Turns a first purchase into a second one. Timing is the whole game here, so this reaches out at the point a new customer is most likely to buy again, with a conversation about what they bought rather than a generic follow-up.
How it differs from Customer Winback: Winback reaches customers who have already gone quiet. Second Order reaches new customers soon after their first purchase, before they have gone quiet. Second Order comes first, and Winback picks up if they go quiet.
Directional. Still working out how these should work, not yet committed to a build.
Starts a conversation within minutes of a new signup or inquiry, while interest is highest. Like the other timing engines, the value is in reaching someone at the right moment.
Answers product and policy questions by text, so a question at the wrong moment doesn't quietly kill a sale. We're exploring how to keep someone moving toward checkout without a live agent on every thread.
Re-engages shoppers who browse but never add to cart. This starts the conversation earlier, based on what someone actually looked at, and works through hesitation before a cart ever forms.
Roadmap order reflects current sequencing, not committed ship dates.
Not engines themselves. This is underlying infrastructure that strengthens every engine above.
The first round of Customer Winback, database reactivation, needs a customer list, order history, and consent records. It does not need live store events, so it works on any ecommerce platform. Ongoing winback triggers run on a live feed of your order data, and cart recovery needs live store events, so we set up a connection.
| Platform | Customer Winback | Cart Recovery |
|---|---|---|
| Shopify | Live | Live |
| WooCommerce | Supported | Supported |
| BigCommerce | Supported | Supported |
| Adobe Commerce (Magento) | Supported | Supported |
| Custom and headless | Supported | Supported |
Database reactivation from a file export or a Klaviyo export has no setup fee. Cart recovery, or a live Klaviyo, API or webhook feed, connects to your store and carries a one-time $500 setup fee for the first engine you connect. Each additional connected engine is $250. Custom and headless stores are scoped individually.
Which engine you'd want next shapes what we build after Second Order. Tell us what would help your store.
Contact us →