Content Policy

Plain-English summary. CART sends SMS conversations to shoppers who've already started checkout on a Client's Shopify store. This policy sets out what a Client can't send through that channel. It exists alongside the Terms of Service and MSA, and gives us a clear, contractual basis to pause or refuse service over content, separate from any general TCPA discussion elsewhere.

By using CART, Client agrees that none of the messaging, links, or content sent through the Services will contain or promote any of the categories below. This policy applies to every message sent through CART, regardless of who drafted it, and to any linked landing page or checkout flow the message points to.

1. Prohibited Content

Every category below applies to CART messages, to any linked page, and to the checkout flow a message points a shopper toward. Carriers enforce a version of this list on every A2P 10DLC sender in the U.S. and Canada - miss it and a campaign gets suspended regardless of what this policy says. We built our list to clear that bar and to fit how cart-recovery messaging actually works, rather than importing a generic template wholesale.

1.1 Regulated and Age-Restricted Products

• Sexual content - adult, pornographic, or sexually explicit material or products.
• Weapons - firearms, knives, tasers, stun guns, and other weapons.
• Tobacco and vaping - including nicotine products of any kind.
• Alcohol - allowed only where Client runs an age gate that meets carrier guidelines.
• Cannabis - off-limits regardless of message wording. It's federally illegal, so no framing changes that.
• CBD - off-limits in SMS/MMS. Federally legal, but state law is inconsistent enough that carriers block it outright.
• Prescription drugs not available over the counter.
• Gambling - casino apps, betting platforms, and gambling sites.

1.2 Hate, Harassment, and Harm

• Content that incites hatred toward, promotes discrimination against, or disparages people based on age, disability, ethnicity, gender identity or expression, nationality, race, immigration status, religion, sex, sexual orientation, veteran status, or status as a victim of a major violent event.
• Depictions or endorsements of violence, or threats of death or physical harm, against individuals or groups.
• Harassment, or content sourced from anyone known for spreading hate or misinformation.
• Libelous, defamatory, profane, or otherwise malicious content.
• Anything that harms minors.

1.3 Illegal Activity

• Anything illegal under applicable federal, state, or local law, beyond the specific product categories above.

1.4 Sensitive Personal Data

• Protected Health Information as defined by HIPAA.
• Social Security numbers, passport or driver's license numbers, full financial account numbers, or banking credentials.
• Genetic, biometric, or other health information; racial, ethnic, political, or religious affiliation; sexual orientation; criminal history.
• Any other data falling within "special categories of data" under GDPR or comparable law.

1.5 High-Risk Financial Offers

• Payday loans, short-term high-interest loans, or any loan not originated directly by the servicing lender - this covers third-party auto, mortgage, and student loans too.
• Cryptocurrency offers, trading, or promotions.
• Debt consolidation, debt reduction, or credit repair services.
• Work-from-home programs, pyramid or multi-level schemes, and other "get rich quick" offers.
• Third-party lead generation - messaging on behalf of any business that buys, sells, or shares consumer contact information with other parties.

1.6 Fraud, Impersonation, and Filter Evasion

• Fraudulent or deceptive marketing, malware, or links to non-secure or malicious destinations.
• Impersonating any person, brand, or entity, or falsely claiming affiliation with one.
• Content built to evade carrier or platform filtering.
• Phishing, or messages posing as another service.

1.7 Third-Party Rights

• Content that infringes or misappropriates any copyright, trademark, patent, trade secret, or other third-party right.
• Content Client doesn't have the right to send under law, contract, or a duty of confidentiality.

2. Enforcement

If Company reasonably believes a Client's messaging violates this policy, Company may, at its discretion: (a) pause the affected campaign or engine pending review, (b) require Client to revise the content before resuming, or (c) suspend or terminate the Service Order for that store, consistent with the termination terms in the MSA. Company has no obligation to review Client content in advance. Reviewing content, or missing a violation during review, doesn't waive Company's right to enforce this policy later.

This policy adds to, and doesn't replace, the compliance obligations Client already carries under the Terms of Service and MSA around consent, TCPA compliance, and lawful use of the Services.

3. Changes to This Policy

We update this policy as carrier requirements or applicable law change. Material changes appear on our Policy Updates page.

4. Contact Us

Questions about this policy, or reports of suspected violations, go to: