Content Policy

Plain-English summary. CART sends SMS conversations on behalf of Client brands to their customers. This policy sets out what a Client can't send through that channel. It exists alongside the Terms of Service and the agreement that governs Client's use of CART (an MSA, or trial terms for a free trial), and gives us a clear, contractual basis to pause or refuse service over content, separate from any general TCPA discussion elsewhere.

In this policy, "SalesLead.ai," "we," "our," and "us" mean SalesLead AI LLC together with its affiliates, and "Client" means the brand using CART, including during a free trial.

By using CART, Client agrees that none of the messaging, links, or content sent through the Services will contain or promote any of the categories below. This policy applies to every message sent through CART, regardless of who drafted it, and to any linked page or destination, including any landing page or checkout flow, the message points to.

1. Prohibited Content

Every category below applies to CART messages, to any linked page, and to wherever a message sends a customer. Carriers enforce a version of this list on every A2P 10DLC sender in the U.S. and Canada - miss it and a campaign gets suspended regardless of what this policy says. We built our list to clear that bar and to fit how conversational ecommerce messaging actually works, rather than importing a generic template wholesale.

1.1 Regulated and Age-Restricted Products

• Sexual content - adult, pornographic, or sexually explicit material or products.
• Weapons - firearms, knives, tasers, stun guns, and other weapons.
• Tobacco and vaping - including nicotine products of any kind, vape/e-cig devices, and related paraphernalia.
• Alcohol - allowed only where Client runs an age gate that meets carrier guidelines.
• Cannabis - off-limits regardless of message wording. It's federally illegal, so no framing changes that.
• CBD and kratom - off-limits in SMS/MMS. Federally legal in CBD's case, but state law is inconsistent enough that carriers block both outright.
• Prescription drugs not available over the counter.
• Fireworks - consumer or display fireworks and related products.
• Gambling - casino apps, betting platforms, gambling sites, sweepstakes, and 50/50 raffles.
• Mystery shopping - mystery shopper programs and similar paid-evaluation offers.

1.2 Hate, Harassment, and Harm

• Content that incites hatred toward, promotes discrimination against, or disparages people based on age, disability, ethnicity, gender identity or expression, nationality, race, immigration status, religion, sex, sexual orientation, veteran status, or status as a victim of a major violent event.
• Depictions or endorsements of violence, or threats of death or physical harm, against individuals or groups.
• Harassment, or content sourced from anyone known for spreading hate or misinformation.
• Libelous, defamatory, profane, or otherwise malicious content.
• Anything that harms minors.

1.3 Illegal Activity

• Anything illegal under applicable federal, state, or local law, beyond the specific product categories above.

1.4 Sensitive Personal Data

• Protected Health Information as defined by HIPAA.
• Social Security numbers, passport or driver's license numbers, full financial account numbers, or banking credentials.
• Genetic, biometric, or other health information; racial, ethnic, political, or religious affiliation; sexual orientation; criminal history.
• Any other data falling within "special categories of data" under GDPR or comparable law.

1.5 High-Risk Financial Offers

• Payday loans, short-term high-interest loans, or any loan not originated directly by the servicing lender - this covers third-party auto, mortgage, and student loans too.
• Cryptocurrency offers, trading, or promotions.
• Stock trading or investing platforms.
• Debt consolidation, debt reduction, or credit repair services.
• Work-from-home programs, pyramid or multi-level schemes, and other "get rich quick" offers.
• Third-party lead generation - messaging on behalf of any business that buys, sells, or shares consumer contact information with other parties.

1.6 Fraud, Impersonation, and Filter Evasion

• Fraudulent or deceptive marketing, malware, or links to non-secure or malicious destinations.
• Impersonating any person, brand, or entity, or falsely claiming affiliation with one.
• Content built to evade carrier or platform filtering, including snow-shoeing (spreading similar content across multiple sender numbers or accounts to dodge filters).
• Phishing, smishing (phishing via SMS), or messages posing as another service.

1.7 Third-Party Rights

• Content that infringes or misappropriates any copyright, trademark, patent, trade secret, or other third-party right.
• Content Client doesn't have the right to send under law, contract, or a duty of confidentiality.

1.8 Contact Lists

• Messaging to contact lists Client purchased, rented, or scraped, or to anyone who did not give their phone number to Client or to a vendor acting on Client's behalf.

2. Enforcement

If SalesLead.ai reasonably believes a Client's messaging violates this policy, SalesLead.ai may, at its discretion: (a) pause the affected campaign or engine pending review, (b) require Client to revise the content before resuming, or (c) suspend or terminate the Service Order for that brand or store, consistent with the termination terms in the MSA, or end a free trial immediately. SalesLead.ai has no obligation to review Client content in advance. Reviewing content, or missing a violation during review, doesn't waive SalesLead.ai's right to enforce this policy later.

This policy adds to, and doesn't replace, the compliance obligations Client already carries under the Terms of Service, the MSA, and any trial terms Client accepts around consent, TCPA compliance, and lawful use of the Services. See Consent & Compliance for the plain-language breakdown of how that responsibility is split.

3. Changes to This Policy

We update this policy as carrier requirements or applicable law change. Material changes appear on our Policy Updates page.

4. Contact Us

Questions about this policy, or reports of suspected violations, go to: