A plain-language summary of what's changed in our Privacy Policy, Terms of Service, and Content Policy, and when. This page is for quick reference, not a legal reference itself, the documents above remain the binding versions.
We began logging updates on this page as of July 29, 2026. Changes made before that date are not reflected here.
Content Policy
October 23, 2026
- Reworded the policy so it covers all CART messaging, rather than only checkout messaging on Shopify stores.
- Added a new section on contact lists: no purchased, rented, or scraped lists, and no messaging to anyone who didn't give their phone number to the Client or to a vendor acting on the Client's behalf.
- Added trial terms to the agreements this policy sits alongside, and added that we may end a free trial immediately over a content violation.
- Defined "SalesLead.ai" and "Client" at the start of the policy, and replaced the undefined term "Company" with "SalesLead.ai".
August 17, 2026
- Named fireworks, kratom, and vape/e-cig paraphernalia specifically under Regulated and Age-Restricted Products.
- Added mystery shopping programs and named sweepstakes and 50/50 raffles under the gambling entry.
- Added stock trading and investing platforms alongside cryptocurrency under High-Risk Financial Offers.
- Named snow-shoeing and smishing specifically under Fraud, Impersonation, and Filter Evasion.
Privacy Policy
October 23, 2026
- Reworded the policy so it covers all CART messaging for ecommerce brands, not only checkout messaging for Shopify merchants, and named both live engines: Abandoned Cart Recovery and Customer Winback.
- Added the customer data a brand sends us (such as phone numbers, order history, SMS opt-in records, and opt-out lists) and the trial information we keep (the consent attestation and acceptance of trial terms).
- Updated how we describe store access: CART reads orders, customers, products, and inventory, and writes back only a customer's SMS consent status. It never creates, modifies, or deletes orders, products, or inventory.
- Clarified who does what in a conversation: the client decides who gets messaged and is responsible for consent, and our AI writes the conversations within the brand guidelines, offers, and limits the client provides. Our Content Policy applies to every message.
- Updated how we describe our service to match the rest of our site (managed conversational revenue infrastructure).
August 18, 2026
- Added Signal House LLC as a subprocessor, handling primary SMS message transmission and carrier connectivity.
- Updated Twilio's role to backup SMS message transmission and carrier connectivity.
August 3, 2026
- Added a plain-language list of the specific analytics tools we use on the site, Google Analytics and Microsoft Clarity, and what each one does.
- Added a way to opt out of Google Analytics tracking directly.
Terms of Service
October 23, 2026
- Replaced the Revenue Proof trial section with a Free Trial section: 1,500 credits for up to 30 days, one trial per brand. Before a trial begins, you accept our trial terms, which cover the phone number we register for your brand and what happens to it and your customer data if you don't continue.
- Clarified that a trial never converts automatically. You continue only by buying credits, and our Master Services Agreement and Data Processing Agreement then replace the trial terms.
- Reworded the Terms so they cover all CART messaging for ecommerce brands, not only Shopify merchants, and updated pricing language to credits.
- Added that registrations with carriers are made in your brand's name, and that you authorize us to complete them on your behalf.
- Defined "Client Settings": the audience, triggers, timing, offers, brand guidelines, and limits you give us. The Services operate within them, and our indemnity for messages sent outside them now refers to the Client Settings instead of "configuration".
- Clarified that if carriers or other providers add new fees outside our control, we may adjust pricing with prior written notice. This now applies to credit purchases as well as signed agreements.
- Clarified that our AI writes conversations within the brand guidelines, offers, and limits the client provides, and that win-back rate estimates in our calculators are illustrative.
- Rewrote the termination section for credit pricing: you can stop using the Services at any time, credits are prepaid with no long-term commitment, and unused credits are refundable as described on our pricing page. A signed MSA or Service Order that sets a term or notice period still controls.
- Explained why a payment method is required to start a free trial: to verify your brand, prevent repeat trials, and make buying credits easier. It is not charged unless you buy credits.
- Updated how we describe our service to match the rest of our site (managed conversational revenue infrastructure) and defined "SalesLead.ai" as SalesLead AI LLC together with its affiliates.
September 17, 2026
- Updated how the Revenue Proof Trial converts to a paid plan: continuing no longer happens automatically at the end of the trial. You'll get advance notice of your trial's end date, and we'll wait for your written confirmation before converting you to standard pricing. No confirmation, no charge, we just pause your Services until you're ready.
- Added a new item explaining the payment method required to activate the trial, and confirming it won't be charged unless and until you confirm you want to continue.
July 29, 2026
- Added a new section covering our Revenue Proof Trial: the trial runs for 250 engaged carts or 30 days, whichever comes first, at no cost.
- Clarified that there's no obligation to continue after the trial, and explained how it converts to standard pricing if you do.
- Confirmed that trial data is handled the same way as data for paying clients.
- Limited the trial to one per Shopify store, and confirmed no written notice is required to stop during the trial period.
Data Processing Addendum
September 17, 2026
- Corrected the DPA's section numbering, which had been off by one throughout the document (a "1. Purpose" section existed in content but wasn't numbered on this page). All section numbers below now match the signed version.
- Corrected two references to the Master Services Agreement (Retention and Liability sections) to point to the right MSA section numbers.
August 18, 2026
- Added Signal House LLC as a subprocessor, handling primary SMS message transmission and carrier connectivity.
- Updated Twilio's role to backup SMS message transmission and carrier connectivity.
Master Services Agreement
September 17, 2026
- Fixed an inconsistency in Section 24 (Entire Agreement): a Service Order now only overrides this Agreement on commercial terms (pricing, engine selection, term dates), matching what Section 3.2 already said.
- Corrected this page's section numbering, which had been off by one throughout (the recitals identifying the Parties weren't numbered, so the first titled section was mislabeled "1." instead of "2."). All section numbers below now match the signed version.