Customer Winback, starting with database reactivation

Recover the revenue sitting in your customer list.

CART reaches the customers who have gone quiet, picks up from what they actually bought, and brings them back. It starts with a one-time database reactivation from your customer list, then keeps running. No store connection required, no setup fee. We run the infrastructure. You keep the revenue.

Book your free revenue review See how it works →

No long-term contractAverage 5 to 7 days to go liveAny ecommerce platform

44%

Of revenue comes from
repeat customers

Setup fee when you
start from a file

1,500

Free credits
($300 value)

Repeat customers are about 21% of customers but about 44% of revenue (Gorgias, via Shopify).

4:26

harbor-pine.com

Wool-Blend Coastal Sweater$105.00

ShippingFree

Card number

Expiration · CVC

Pay now

4:26

B&B

Birch & Bone

Welcome back, Daniel!

Birch & Bone

$168.00Won back by CART

Chew-Resistant Dog Bed, Large$118 Washable Bed Cover, Large$50

Quiet for 10 months

CART starts a real conversation

Picks up from their last order

Increases order value

Won back, plus the upsell

TCPA-compliant infrastructure SOC 2 Type II infrastructure Optimized for US ecommerce brands

Database Reactivation

Start with the customers you already have. No store connection required.

Database reactivation is where winback starts: a one-time wave to the customers who have gone quiet, built from a file you already have.

Step 01

Send your customer export

Order history and consent status, as a file or a Klaviyo export. No store connection required, no developer work, and no setup fee. A live Klaviyo, API or webhook feed is a connection, so the setup fee applies.

Step 02

We prepare the list

We clean the list, remove duplicates and numbers that cannot receive texts, and group customers by what they bought and how long they have been quiet, at no charge. Consent stays yours to confirm, and you attest to it before we send.

Step 03

CART starts conversations

Each customer gets a message from your brand that picks up from their last order, and CART carries the conversation from there. AI reviews every conversation and escalates to a human as needed.

Then it keeps running on three ongoing triggers, so winback does not stop after the first wave.

Customer Winback

Customers go quiet for different reasons. CART meets each one with a conversation.

It starts with a one-time reactivation of your dormant customers, then keeps running on three ongoing triggers.

01Gone quiet

A customer bought once and went quiet

Every store has customers who bought and never came back. A generic "we miss you" blast gets ignored.

CARTReaches out about the product they actually bought, and answers whatever is holding them back.

02Reorder timing

It is about time they ran out

Consumables and replaceables have a natural cycle. Miss the window and the customer buys from someone else.

CARTTexts at the point they are likely to need more, and makes reordering a one-reply conversation.

03Cancel or pause

A subscriber cancels or pauses

The moment someone leaves is the moment they will tell you why, if anyone asks.

CARTAsks what changed, addresses it, and offers to adjust the plan before the customer is gone.

Winback needs only your customer list, order history, and consent records, so it works on any ecommerce platform. See platform support →

Why it matters: repeat customers are about 21% of customers but about 44% of revenue (Gorgias, via Shopify).

Why Winback Matters

Repeat customers carry the revenue. Quiet ones are revenue you already earned once.

21%

Of customers are repeat customers

A small slice of your customer list.

44%

Of revenue comes from repeat customers

The customers who came back carry nearly half of sales.

About 2x

Revenue share versus customer share

Repeat customers bring in roughly twice the share of revenue that they hold in customers.

Source: Gorgias, via Shopify.

Free Revenue Review

Find out how much revenue is sitting in your customer list. Before you commit to anything.

Step 01

Send your customer export

A customer export with order history and consent status, as a file or a Klaviyo export. We handle the rest.

Step 02

We report two numbers

How many customers are reachable and eligible to text, and what winback could realistically add in repeat revenue.

Only customers with valid opt-in are counted.

Step 03

You decide

If the numbers make sense, start your free trial and go live in an average of 5 to 7 days. If not, you keep the report.

No retainers. No long-term contract.

Then the Revenue Proof: your free trial on your own customer list, measured three ways.

01Reach

Reachable share

How much of your list is consented, valid, and safe to text.

02Response

Reply rate

How many customers answer a real conversation, not just open a message.

03Revenue

Repeat revenue

What won-back customers spend over the following 30 to 45 days.

Book Your Free Revenue Review →

Your Free Trial

Proof First. Commitment Later.

Your first 1,500 credits ($300 value) are on us. Run CART on your own customer list for up to 30 days before you commit to anything.

Step 01

Connect

Database reactivation starts from your customer export, so no store connection is required. We handle your phone number, carrier registration, and configuration, operating within SalesLead.ai's compliance framework.

A card on file and your consent attestation are required before sending. Nothing is billed during your trial. Everything else, email, welcome series, campaigns, keeps running as normal.

Step 02

Run

CART runs live two-way conversations with your quiet customers until you have used your 1,500 credits or 30 days have passed, whichever comes first.

Step 03

Measure

Every reply, reactivation, and revenue dollar is tracked.

You get a side-by-side comparison against your historical results.

Step 04

Decide

Buy credits to continue, adjust, or walk away from the trial at no cost.

No retainers. No long-term contract.

You approve the setup. We run the program. You watch the results come in.

Fully Built for Your Brand

Trained on your product catalog, tone, and objection patterns.

1,500 Credits, On Us

A $300 value, for up to 30 days, at no cost.

Run by Our Team

We configure, monitor, and tune every conversation. You approve how CART sounds.

No long-term commitment, just a real picture of what CART brings back for your brand.

Start My Free Trial →

Pricing

Start Free. Then Buy Only the Credits You Need.

Your first 1,500 credits ($300 value) are on us. One credit is one standard-length message sent or received, and every credit includes our fully managed service. No monthly platform fee and no long-term contract.

Plan

Credits

Per credit

Price

Free trialOne per brand, up to 30 days

1,500 credits

Free

GrowthPay as you go

From 1,500 credits

$0.20

From $300

Momentum

25,000 credits

$0.17

$4,250

Accelerate

50,000 credits

$0.15

$7,500

Scale

100,000 credits

$0.14

$14,000

Enterprise

250,000+ credits

Custom

Talk to us →

Free trial terms: one per brand, up to 1,500 credits or 30 days, whichever comes first. A card on file and your consent attestation are required before sending.

$500 one-time setup fee for your first engine that connects to your store, added as a separate line on your first credit purchase. It does not use up credits. Database reactivation starts from your customer export, so no store connection is required and there is no setup fee. A live Klaviyo, API or webhook feed counts as a connection, and the setup fee applies. Custom builds are scoped individually.

How your balance works. Credits are prepaid. Turn on auto-reload to keep your balance topped up, or buy more any time. If your balance reaches zero, sending pauses until you top up. Unused credits are refundable within 12 months of purchase, at the price you paid.

Also live

Abandoned Cart Recovery

Two-way SMS the moment a shopper hesitates at checkout, recovering an additional 10-15% of carts in our testing.

Learn more →

Common Questions

What You Need to Know

Getting started

What is customer winback by SMS?

Reaching customers who have gone quiet with a real two-way text conversation tied to what they actually bought, instead of a generic blast. It starts with a one-time database reactivation from your customer export, then runs on ongoing triggers: customers who go quiet, reorder timing, and subscription cancel or pause.

How long does it take to go live?

On average, 5 to 7 days, including getting your dedicated phone number and carrier (A2P 10DLC) registration approved, which is the part that takes the longest. No developer work required. SalesLead.ai handles integration, number setup, carrier registration, and compliance end-to-end.

Which ecommerce platforms does CART work with?

Customer Winback works on any ecommerce platform, including Shopify, WooCommerce, BigCommerce, and Adobe Commerce (Magento), because it needs only your customer list, order history, and consent records. Data comes in through a file export or a Klaviyo export, or through a live Klaviyo, API or webhook feed, which counts as a connection and carries the setup fee. Abandoned Cart Recovery needs live store events, so it is live on Shopify today and we set up a connection for other platforms. Custom and headless stores are scoped individually.

Pricing and free trial

What does the free trial include?

Your first 1,500 credits, a $300 value, free for up to 30 days, whichever comes first. It is one trial per brand. A card on file and your consent attestation are required before sending, and nothing is billed during the trial. It starts with a Free Revenue Review so you know what to expect.

How does pricing work?

You buy credits, and one credit is one standard-length message sent or received. Growth is pay as you go at $0.20 per credit, from a $300 purchase. Larger packs lower the rate: Momentum, Accelerate, and Scale. At 250,000+ credits, talk to us about Enterprise. Every credit includes our fully managed service, with no monthly platform fee and no long-term contract. A $500 one-time setup fee applies to your first engine that connects to your store. It is added as a separate line on your first credit purchase and does not use up credits. Database reactivation starts from your customer export, so there is no setup fee. A live Klaviyo, API or webhook feed counts as a connection, and the setup fee applies.

What happens if my balance reaches zero?

Sending pauses until you top up. You can turn on auto-reload to keep your balance topped up, or buy more any time.

Can I get a refund on unused credits?

Yes. Unused credits are refundable within 12 months of purchase, at the price you paid.

Your stack

How does CART work with my existing Klaviyo flows?

CART runs alongside Klaviyo, it doesn't replace it. Customer Winback reaches customers who have gone quiet, and cart recovery targets abandoners who didn't open your email, adding an incremental layer on top.

I already use Postscript, Attentive, or another SMS tool. Does CART conflict with it?

Customer Winback texts customers who have gone quiet, so it doesn't overlap with your active flows. For cart recovery, we pause the cart-recovery-specific flow in your existing SMS tool during your free trial, so there's no duplicate messaging to the same shopper. Everything else on your SMS program, welcome series, campaigns, non-cart flows, keeps running as normal. That gives you a clean comparison against your historical results. See how CART stacks up on our comparison page.

What does "conversational AI" mean in practice?

Instead of a scheduled blast, CART opens a real two-way dialogue. It picks up from what the customer actually bought or left in their cart, answers their questions, addresses their hesitation, and guides them back to buy, drawing on training across ecommerce categories such as beauty, wellness, apparel, footwear, jewelry, food and beverage, home goods, and pet. It can also suggest complementary products or pairings to help increase order value.

Who do you text?

Only customers with a valid SMS opt-in. We count and text only consented customers, and you attest to consent before sending. Customers can opt out at any time by replying STOP, or with a similar word like END, CANCEL, or UNSUBSCRIBE.

Why does CART use local numbers instead of an 800 number?

Local, dedicated numbers cost more to set up, and take more time on the front end, than toll-free, but they're what let CART feel like a real person texting instead of a bot blast. Since results depend on customers actually replying, the number has to feel like a conversation, not a notification.

Do customers know they're interacting with AI?

Yes. If a customer asks whether they're speaking with a person or an AI, CART discloses that clearly and immediately, consistent with applicable disclosure requirements.

Who runs it

Who operates and manages CART?

SalesLead.ai, end-to-end: integration, A2P 10DLC registration, and ongoing SMS operations, all run within SalesLead.ai's compliance framework. Conversations are monitored by AI in real time and escalated to our revenue execution team whenever it matters. No dashboard to manage, no team to train. CART handles the sales conversation, not customer support, so your brand keeps its own support team for questions like order issues and returns.

Do I need to manage this myself?

No. Most SMS tools hand you a dashboard and expect you to configure flows, watch the inbox, and troubleshoot deliverability yourself. CART is run by SalesLead.ai's revenue execution team, with AI monitoring every conversation in real time and escalating anything that needs a human. There's nothing for you to log into or manage day to day.

Can I get a security questionnaire or SOC 2 information before I start?

If you need a completed security questionnaire or our SOC 2 attribution before getting started, see our Security page.

Get Started

Ready to See Who Went Quiet?

Send us a customer export. We show you how many lapsed customers are worth reaching and what winback could add, before you commit to anything. We run it so you don't have to, configuring, monitoring, and optimizing every conversation.

Book a Free Revenue Review →

Fully managed · Built on TCPA-compliant infrastructure · No long-term contract