Common Questions

Questions, Answered.

Everything brands ask before they start with CART.

What You Need to Know

Getting started
What is CART?
CART is managed conversational revenue infrastructure for ecommerce. SalesLead.ai runs it for you: the phone numbers, carrier registration, compliance, and the conversations themselves. Two engines are live today, Customer Winback and Abandoned Cart Recovery, and more are on the way on the same system.
What is customer winback by SMS?
Reaching customers who have gone quiet with a real two-way text conversation tied to what they actually bought, instead of a generic blast. It starts with a one-time database reactivation from your customer export, then runs on ongoing triggers: customers who go quiet, reorder timing, and subscription cancel or pause.
What is abandoned cart SMS recovery?
Re-engaging shoppers who abandon their cart using text messages. SMS achieves 90%+ open rates, well above email's 20-30%. Because CART opens a real two-way conversation, 45-60% of shoppers actually reply, a response rate that doesn't exist for one-way blasts or email.
How long does it take to go live?
On average, 5 to 7 days, including getting your dedicated phone number and carrier (A2P 10DLC) registration approved, which is the part that takes the longest. No developer work required. SalesLead.ai handles integration, number setup, carrier registration, and compliance end-to-end.
Which ecommerce platforms does CART work with?
Customer Winback works on any ecommerce platform, including Shopify, WooCommerce, BigCommerce, and Adobe Commerce (Magento), because it needs only your customer list, order history, and consent records. Data comes in through a file export or a Klaviyo export, or through a live Klaviyo, API or webhook feed, which counts as a connection and carries the setup fee. Abandoned Cart Recovery needs live store events, so it is live on Shopify today and we set up a connection for other platforms. Custom and headless stores are scoped individually.
Pricing and free trial
What does the free trial include?
Your first 1,500 credits, a $300 value, free for up to 30 days, whichever comes first. It is one trial per brand. A card on file and your consent attestation are required before sending, and nothing is billed during the trial. It starts with a Free Revenue Review so you know what to expect.
How does pricing work?
You buy credits, and one credit is one standard-length message sent or received. Growth is pay as you go at $0.20 per credit, from a $300 purchase. Larger packs lower the rate: Momentum, Accelerate, and Scale. At 250,000+ credits, talk to us about Enterprise. Every credit includes our fully managed service, with no monthly platform fee and no long-term contract. A $500 one-time setup fee applies to your first engine that connects to your store. It is added as a separate line on your first credit purchase and does not use up credits. Database reactivation starts from your customer export, so there is no setup fee. A live Klaviyo, API or webhook feed counts as a connection, and the setup fee applies.
What happens if my balance reaches zero?
Sending pauses until you top up. You can turn on auto-reload to keep your balance topped up, or buy more any time.
Can I get a refund on unused credits?
Yes. Unused credits are refundable within 12 months of purchase, at the price you paid.
Working with your tools
How does CART work with my existing Klaviyo flows?
CART runs alongside Klaviyo, it doesn't replace it. Customer Winback reaches customers who have gone quiet, and cart recovery targets abandoners who didn't open your email, adding an incremental layer on top.
I already use Postscript, Attentive, or another SMS tool. Does CART conflict with it?
Customer Winback texts customers who have gone quiet, so it doesn't overlap with your active flows. For cart recovery, we pause the cart-recovery-specific flow in your existing SMS tool during your free trial, so there's no duplicate messaging to the same shopper. Everything else on your SMS program, welcome series, campaigns, non-cart flows, keeps running as normal. That gives you a clean comparison against your historical results. See how CART stacks up on our comparison page.
What access does CART need to my store?
CART requests only the access it needs. It reads orders, customers, products, and inventory, and it writes back one thing: a customer's SMS consent status, so an opt-out is respected everywhere. It never creates, modifies, or deletes orders, products, or inventory.
How the texting works
What does "conversational AI" mean in practice?
Instead of a scheduled blast, CART opens a real two-way dialogue. It picks up from what the customer actually bought or left in their cart, answers their questions, addresses their hesitation, and guides them back to buy, drawing on training across ecommerce categories such as beauty, wellness, apparel, footwear, jewelry, food and beverage, home goods, and pet. It can also suggest complementary products or pairings to help increase order value.
Who do you text?
Only customers with a valid SMS opt-in. We count and text only consented customers, and you attest to consent before sending. Customers can opt out at any time by replying STOP, or with a similar word like END, CANCEL, or UNSUBSCRIBE. We text customers in most US states, and a few are excluded for compliance.
Is CART real-time?
Yes. For cart recovery, CART fires within 15 minutes of abandonment during sending hours, while purchase intent is still active. Abandonments that happen overnight are held until the morning to respect quiet hours.
Why does CART use local numbers instead of an 800 number?
Local, dedicated numbers cost more to set up, and take more time on the front end, than toll-free, but they're what let CART feel like a real person texting instead of a bot blast. Since results depend on customers actually replying, the number has to feel like a conversation, not a notification.
Do customers know they're interacting with AI?
Yes. If a customer asks whether they're speaking with a person or an AI, CART discloses that clearly and immediately, consistent with applicable disclosure requirements.
Who runs it
Who operates and manages CART?
SalesLead.ai, end-to-end: integration, A2P 10DLC registration, and ongoing SMS operations, all run within SalesLead.ai's compliance framework. Conversations are monitored by AI in real time and escalated to our revenue execution team whenever it matters. No dashboard to manage, no team to train. CART handles the sales conversation, not customer support, so your brand keeps its own support team for questions like order issues and returns.
Do I need to manage this myself?
No. Most SMS tools hand you a dashboard and expect you to configure flows, watch the inbox, and troubleshoot deliverability yourself. CART is run by SalesLead.ai's revenue execution team, with AI monitoring every conversation in real time and escalating anything that needs a human. There's nothing for you to log into or manage day to day.
Is CART built entirely in-house, or does it leverage other platforms?
Both. CART runs on best-in-class infrastructure, including Supabase, Signal House, Twilio, OpenAI, and HighLevel, and the orchestration layer SalesLead.ai has built on top of them: detection and polling logic, AI agent configuration, duplicate protection, and a shared data layer built to let multiple engines run on one system instead of six separate tools. See our architecture breakdown for the specifics.
Can I get a security questionnaire or SOC 2 information before I start?
If you need a completed security questionnaire or our SOC 2 attribution before getting started, see our Security page.
How does agency integration work?
CART integrates directly into your existing agency stack, no disruption to current systems or your client relationship. Refer a client and step back, or stay involved managing the account, either way you're compensated for the value you bring. See the exact terms on our Partners Program page.

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Fully managed · Optimized for US ecommerce brands · Built on TCPA-compliant infrastructure · No long-term contract
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